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Report heralds franchise boom

 Apollo Blinds has welcomed the publication of Mintel's new Window Furnishings and Accessories report which says that the industry's sales hit an all-time high of £445 million in 2006.  The report puts the growth in demand down to blinds being easy to maintain and the trend for simple and casual decor in the home.

Apollo Blinds' general manager Patrick Harrison is delighted that such an authoritative study has highlighted how prosperous the industry is and expects a glut of enquiries from people who will want to start their own franchise business with his company's network.

"This report finally validates what we have been saying for a long time," said Patrick.

"The window blinds and accessories sector has been growing at a phenomenal rate over the last few years and as such it represents an excellent investment opportunity for anyone who wants to start their own Apollo Blinds business."

"These new research findings from such a credible independent source strengthens our position as the UK's most attractive franchise proposition because we also offer some of the best profit margins within the industry."

"Therefore we can create an even stronger case for anyone who wants to start their own franchise business with us because they will be joining the UK's market-leading retail chain and can generate a substantial return on their investment."

"It also found that the growth was being driven by the increase in the number of households either having loft conversions or conservatories. The report estimated that the number of windows installed in roofs is increasing by 8 per cent each year."

The 62% growth of blinds is in sharp contrast to that of more traditional window dressings such as curtains which only showed a two per cent increase in the same five-year period.

"Mintel has identified and quantified what we have known all along," added Patrick.  "We have seen a very healthy year-on-year sales increase consistently over the past decade and a lot of it is down to what we call the Changing Rooms effect."

"The raft of TV home-makeover shows has given homeowners the confidence to transform their homes but the rising popularity of blinds is not just indicative of fashion but also of the fact that people are increasingly maximising the usable space in existing properties. Blinds clearly take up a lot less space than voluminous curtains, which is a real benefit where space is tight."



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